Produktserie: Montegrappa
Founded in 1912 as a “Manifattura pennini d’oro e penne stilografiche” (“Manufacturer of gold nibs and fountain pens”) Montegrappa has been manufacturing writing implements. Montegrappa – originally known as ELMO – benefitted from a pool of local talents, a workforce able to produce finely crafted objects, with style, with panache and with a drive to achieve excellence. Montegrappa’s factory is located on the bank of the River Brenta, the river winding through the town of Bassano del Grappa. Montegrappa’s geography and its Italian heritage are important elements of the company’s persona. ‘Italian-ness’ is at the heart of Montegrappa tradition. It defines the brand philosophy, its attitudes, its style.
Almost immediately after its birth, the Bassano factory found itself in a key position during the First World War. Its location was fortuitous, for Bassano was a key military position, and it would be marked by key battles toward the end of the conflict. Among the many soldiers who used ELMO pens to write letters home were two celebrated American writers, then acting as war correspondents. Ernest Hemingway and John Dos Passos were both volunteer ambulance drivers at the front. The eloquent and evocative communiqués they sent from the front were recorded with the finely produced writing equipment manufactured in Bassano. Montegrappa has evolved from a writing instrument company with over a 100 years of heritage to a luxury lifestyle company. Living the Montegrappa Lifestyle has seen some of the most renowned icons give their endorsement to the brand. The Montegrappa Lifestyle is where old-meets-new, street-meets-boardroom, fashion-meets-function – the rules have changed to encourage a new freedom and cross-pollination. Salvador Dalí stands side-by-side with Quincy Jones, Pelé kicks a ball to Ayrton Senna, the tradition harmonises with Hip-Hop.Through the ensuing decades, Montegrappa has produced numerous models, now highly collectible.